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Free Guide to GA4 Setup & Planning.
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Free Guide to GA4 Terminology.
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Where did bounce rate go?! What does ‘engagement’ mean?
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Event vs. Session Based
GA4 does event based tracking vs. Universal Session Based
GA4 allows for granular level reporting but comes 'out of the box' with less standard reports than Universal
GA4 defines 'Engagement' as a session that lasts longer than 10 seconds or includes at least one conversion or It includes 2 or more page views