If you’re not particularly tech-savvy when it comes to recruiting and hiring, then finding someone who is an expert in Marketo can be a real challenge.
Not only do they require technical knowledge and understanding of the software, but they need to have the ability to develop strategies that will help you meet your marketing goals.
Our experience at JayOh, we have been fortunate enough to work across a number of the fastest-growing startups & fortune 500 companies hiring all levels of Marketing Operations talent. Although every company is different, we have found a few indicators & insider secrets that help identify if a person will be a good fit for a Marketo Admin role & ultimately bring success to the team they are supporting.
First, the individual should possess deep technical knowledge of the software and its capabilities. This means they should have an understanding of the basics, such as setting up campaigns, tracking performance metrics, creating automated workflows, and using forms and landing pages etc.
In addition to their technical expertise, it’s important to make sure the individual is a good fit for your company. They should have excellent communication skills, a desire to collaborate, and an ability to think strategically. They should also be organized and detail-oriented, so they can effectively manage campaigns and track performance metrics. This person should also have sufficient abilities in enabling your marketing team to perform the tasks they need to.
The person you hire should also be able to develop strategies that will help you meet your marketing goals. This includes understanding your customer base and creating campaigns that are tailored specifically for them. Additionally, the expert in Marketo should be able to optimize campaigns by testing and measuring different variables, such as messaging, design elements, and timing.
When interviewing potential hires for this role, it’s important to ask questions that gauge their knowledge of the software as well as their ability to strategize and think critically. Ask about their experience with Marketo and any other relevant platforms they may have worked with before. Additionally, find out if they have experience with A/B testing or optimizing campaigns for better results.
Here are some of our top questions to ask when interviewing Marketing Operations candidates for a Marketo job:
- Tell me about how you track lifecycle stages or funnel stages using Marketo and SFDC. This question will help you gauge the candidate’s understanding of marketing automation tools and their ability to effectively use them.
- Tell me about the most successful marketing automation campaign you have run (and why you consider it successful). This question will give you an idea of the candidate’s experience with running campaigns as well as their ability to measure success.
- Tell me about how you go about optimizing lead scoring models. This question will help determine if the candidate has experience working with lead scoring models and can optimize them for better results.
- How do you decide what programs to invest in? This question will help determine if the candidate has an understanding of what types of programs are worth investing in and can make informed decisions when it comes to budgeting and resource allocation.
- Tell me about your nurture strategies. This question will give insight into how well the candidate understands customer lifecycle management and can create effective nurture strategies that result in increased engagement and conversions.
- Tell me how you go about ensuring your data is clean in Marketo? This question will help determine if the candidate has experience managing data within Marketo and can ensure accuracy across all campaigns and activities within this platform.
- Tell me about some of marketo integrations you have worked with and managed? This question will help identify if the candidate has experience working with other systems that integrate with Marketo, such as Salesforce or Google Analytics, as well as their ability to manage these integrations effectively across multiple channels or platforms.
- What do you enjoy about your work? Asking this question will give insight into whether or not this is something that excites them, which could be an indication of their level of commitment to their job role long-term.
- How do you learn best? Asking this question will provide insight into how they prefer to learn new skills or technologies so that they can stay up-to-date on industry trends. The technology landscape is in a constant state of flux and the ability & hunger to learn is a key indicator for a successful MOPs pro.
- Tell me about a time when a project went off track.? Asking this question allows candidates to demonstrate their problem solving capabilities by sharing stories from past experiences where they had difficulty meeting deadlines or objectives..
- How do you evaluate an existing tech stack? Asking this question helps identify if they have experience evaluating existing technology stacks, which is critical when considering potential solutions or upgrades
- What metrics should you monitor on a daily basis? Asking this question helps identify if they understand key performance indicators (KPIs) related to marketing operations roles so that they can track progress against goals on a regular basis.
By asking these questions during interviews, marketers can get an idea of whether or not candidates are qualified for Marketing Operations roles within Marketo jobs—and ultimately find someone who is capable of helping take their business goals forward.
And hey, if you can’t find the right person, consider reaching out to us to see how we can provide some Free Marketo Support
Finding an expert in Marketo can be a daunting task since there are so many people who claim to be experts in the field. However, doing your due diligence before hiring someone will pay off in the long run when you find someone who is the perfect fit for your team. It’s important to consider both technical skills and personal attributes when selecting a candidate, as they need both in order to successfully execute successful marketing campaigns using Marketo software.
