Maximize your Marketing and Conversion Efforts with these CTA Hacks
If you’re like most CMOs, you’re always looking for ways to improve your marketing and conversion efforts. And while there are a lot of factors that go into a successful campaign, one of the most important is your call-to-action (CTA).
After all, no matter how great your offer or how targeted your audience, if your CTA doesn’t persuade them to take action, all your hard work will be for nothing.
Fortunately, we’ve got some CTA hacks that can help. From using first person pronouns to making use of social proof, these tips will help you design CTAs that get results.
Customize CTA Copy to Section Content
If you’re telling an interesting story on your website but no one is clicking, consider customizing your Call-to-Action copy! Don’t take the same “Buy Now” or “Sign Up” CTA and insert it directly after some unique and imaginative storytelling – that would be like painting a masterpiece then slapping a sticky note on the frame. Make sure whatever text is prompting people to take action is in line with what they just read/saw. It’ll help create more momentum on their customer journey and, who knows, maybe even entice them to buy from you! Don’t settle for generic messaging – personalize it and make sure it truly speaks to the section’s content for maximum impact.
Sticky CTA Bar on Mobile
Using a sticky CTA bar on mobile isn’t just an easy way to make sure visitors see your call-to-action wherever they go, it’s like having their very own personal digital assistant that follows them around and nudges them in the right direction. Fixing the CTA button to the bottom of mobile screens ensures that it is always handy for visitors, so as soon as they step into your world, you get to show off what you have to offer – no unnecessary scrolling needed. Plus, with a bit of creativity you can make sure that those who take the plunge and click it get a special treat! It’s win-win for everyone!
Add a secondary CTA
Having a secondary CTA on your website is a great way to keep visitors engaged and motivated. By offering them the chance to choose whether they want to make an order, contact customer service, or simply just talk more about the product, you are giving users the freedom of choice — something everyone loves. Some users may want to take their time by talking first before committing to anything, so having a secondary CTA makes that easier and more accessible for them. Plus, it adds an extra spin of flexibility and personalization to your webpage!
Match CTA Copy to Blogpost Content
It’s a known fact that the effectiveness of your call-to-action (CTA) copy can be huge for generating new sign ups for your blog. If you’re not seeing the desired number of readers engaging with your CTA, it might be time to consider matching the content of your blogpost to its corresponding CTAs. Instead of tossing up generic CTAs across the entire blog, try crafting contextual CTAs within each post instead – this will help increase the chances of readers feeling confident that your product or service is indeed capable of tackling whatever challenge they came to read about. Additionally, using more specific CTAs rather than broad ones can make a significant difference for increasing conversions from blog posts.
Call to Value, not Call to Action
A call to value is the way to go if you want your potential customers to understand what your product can do for them without asking for payment -besides, who hasn’t gone online with a burning desire to purchase, only later finding out that their hard-earned dollars would have ended up going for naught? A call to action, on the other hand, works best when people have already understood the value of what you offer; then it’s time to make sure that the process is as seamless and effortless as possible from there so they can gather their email address or plug in their credit card details with confidence. Since these are two totally different approaches, let’s not confuse one for the other and ensure that our message brings real value first.
And that’s a wrap folks! I hope you enjoyed reading and retained some value from points 1-5. If not, no worries – contact us and we will gladly provide a CTA (call to action) consultation free of charge 😉 As always, if you have any questions or comments feel free to reach out below in the comment section. We would love to chat with you about how CTAs (calls to action) can help your conversions!