UTM Generator

UTM Generator — HubSpot Traffic Source Aligned

What traffic source are you building for?

Build Your URL

Landing Page URL *

Source utm_source *

Medium utm_medium *

Campaign utm_campaign * Maps to Drill-Down 1 for most traffic sources

Content utm_content Used as Drill-Down 2 for email in HubSpot

Term utm_term Search keyword — Drill-Down 2 for paid search

Campaign ID utm_id Optional — useful for deduplication in reporting

Generated URLs from this session. Copy any time.

No URLs generated yet.

HubSpot Traffic Source Mapping Reference

Traffic Source	Drill-Down 1	Drill-Down 2	Key UTM Rules
Organic Search	Search term (if available)	Search engine site	No UTMs needed — auto-detected
Referrals	Referring website domain	Referring website URL	No UTMs needed — auto-detected
Organic Social	Social media site	`utm_campaign` value	`utm_medium` = social / organic-social
Email Marketing	`utm_campaign` value	`utm_content` value	`utm_medium` = email
Paid Search	`utm_campaign` value	`utm_term` value	`utm_medium` = paidsearch / cpc / ppc / sea
Paid Social	Social media site	`utm_campaign` value	`utm_medium` = paid-social / paidsocial
Direct Traffic	Entrance URL	N/A	No UTMs, no referrer
AI Referrals	AI platform domain	`utm_campaign` value	Auto-detected from AI referrer domains
Other Campaigns	`utm_campaign` value	Source / Medium	Any `utm_medium` not matching above categories

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