End-user training · HubSpot Sales Hub

A HubSpot tour doesn't change what a rep does.
Knowing exactly what to do with the next lead does.

We train in the seller's own portal, on their own records — six objects, one daily rhythm, and a written minimum standard everyone is held to.

Live in-portal, not a slide tour Cheat sheets reps keep Desktop + mobile
See the full curriculum
app.hubspot.com / sales workspace
HubSpot Sales Workspace summary: task counts by type, outreach activities, guided actions with follow-up prompts, and the day's schedule.
SESSION 1Every rep starts here: tasks due by type, guided actions naming the deal and the reason, and the day's schedule in one view.
6Objects a seller ever has to understand
24 hrsMaximum time a new lead sits untouched
30–60 secTo log an activity while it is still accurate
5 stepsIn the daily operating rhythm
What a session covers

Four things a seller leaves the room able to do.

Training is scoped to behaviour, not features. If a screen does not change what a rep does on Monday, it is not in the session.

01

Name the six objects

Company, Contact, Lead, Deal, Line Items, Quote — what each one is, and which one a given situation belongs in.

02

Work a lead end to end

Notification to lead record, activity logged, qualified, deal created, line items added, quote sent, stage moved, closed won.

03

Run the daily rhythm

Five steps, same order every morning, so nothing sits and nothing gets rediscovered a week late.

04

Meet the minimum standard

The written behaviours managers inspect — follow-up windows, stage movement, next steps, amounts and close dates.

Module 1 · The data model, in plain language

CRM is companies, people, conversations and revenue. That is the whole model.

Select an object to see how we teach it — the definition, the example, and the rule that stops it being confused with the one next to it.

Company

The organisation you are selling to. Contacts work at companies, and every deal ultimately belongs to one.

Example
Acme Inc.
The rule we teach
Parent companies are the umbrella; child companies are the plants, refineries and terminals where the work actually happens. Activity is captured at the site level.
app.hubspot.com / company record
Animated walkthrough of a HubSpot company record: the about panel, the activity timeline, and the sidebar cards for contacts, deals and related parent or child companies.
IN-PORTALEverything about the account in one record: properties on the left, activity in the middle, and the sidebar cards linking contacts, deals and parent or child companies.
The framing that makes it click

The CRM does not change how you sell. It records what you already do.

This is the slide reps quote back weeks later. Their real deal on the left, the object it creates on the right.

What happens in real life
A business you want to sell to
The person you talk to there
They ask for pricing
You qualify it
You define what they are buying
You send the pricing
They sign
How the CRM tracks it
Company
Contact
Lead
Deal
Line Items
Quote
Closed Won
Module 2 · Sample screens

A sample of the screens we click through live.

Not a script to follow — just a few of the moments from the session, in the rep's own portal. Pick a screen.

Sales Workspace › Leads › Saved views
Animated walkthrough of the HubSpot leads table: applying advanced filters, then saving the result as a named saved view in the left sidebar.
SAVED VIEWSReps build their own leads views: filter by lead stage, label, company or type, then Save view. Named views — open leads, target accounts, not in sequence, recent activity — sit in the left sidebar so the morning list is one click, not a search.
Module 3 · The standard

A rhythm reps can run, and a standard managers can inspect.

Adoption is not a feelings problem. Both halves get published in writing on the day of training.

The daily operating rhythm
  • Open the Sales Workspace. One screen, every morning.
  • Review new leads. Call or email, add notes, set the next step, create deals for the qualified ones.
  • Review active deals. Every deal carries a next step, quotes get chased, stages and close dates stay current.
  • Work the task list. It is already prioritised for you.
  • Log new leads, deals and quotes as they arrive. Within five minutes, while the detail is still right.
Minimum required behaviour
  • Follow up with a new lead within 24 hours, and move it out of New in the same window.
  • Log every activity against the lead — calls, meetings, emails sent from HubSpot, and follow-up tasks.
  • Move qualified leads to Opportunity and create the corresponding deal.
  • Associate every deal to the lead that created it.
  • Keep stage, amount, line items and close date current on every open deal.
The test that settles every argument

"Can I reasonably estimate revenue right now?"

Pick an answer Lead means interest. Deal means revenue. Reps stop guessing the moment the question is this small.
Module 5 · Proving it stuck

Attendance is not adoption. This screen is the difference.

HubSpot's Playbooks Analyze tab reports licensed users against active users, so a week after training you can name who is running the call guide and who is not.

CRM › Playbooks › Analyze
HubSpot Playbooks Analyze tab showing total playbook usage — 2 playbooks, 8 total views, no logs — alongside team adoption with 6 licensed users, 1 active user and 16.67% utilization.
IN-PORTALSix licensed users, one active, 16.67% utilization — and eight views against no logs. Views without logs mean reps opened the playbook and did not run it, which is a training problem. No views at all is a manager problem.
Utilization

Active users against licensed users

The headline number, reviewed weekly by team. Under 50% two weeks after launch triggers a manager conversation, not another training invite.

Views vs logs

Opened, or actually run

Total views tells you reps found it. Total logs tells you they completed it on a live call. The gap between the two names the fix.

User Data

Named, not aggregated

The User Data drill-down lists usage per rep, so the weekly coaching agenda starts with people rather than percentages.

We hand this dashboard to managers on day one of the rollout, with a named owner and a weekly slot. A playbook nobody inspects gets used for about two weeks.

Module 4 · In the field

Most logging failures happen between meetings, not at a desk.

So the mobile app gets its own module: creating and completing tasks, reviewing leads, and logging a call in the car park before the detail fades.

HubSpot mobile app task list showing due tasks with completion checkmarks.

Tasks, created and completed on the phone

Create from the + button, set type and due date, associate the record, save. Complete with the checkmark from the Due tasks tab. Filter by type, sort by due date or priority.

Leads and deals reviewed between visits

The same views as desktop, so nothing waits for the drive home. Walkthrough videos ship with the deck for navigation and task management.

Cheat sheets reps actually keep

One page for the six objects, one for the daily rhythm, one for the minimum standard, plus step-by-step cards for creating contacts, leads, deals and line items.

Leave-behinds

Some of our cheat sheets.

One page per task, written in the order the clicks happen. Six of the set, previewed below.

01 CRM › Contacts

How to create a contact

  1. Navigate to CRM › Contacts.
  2. In the upper right, click Create contact.
+1 more step 3 steps
02 Sales Workspace › Leads

How to create a lead

  1. Click the Leads tab, then Create lead.
  2. Select the contact the lead attaches to.
+4 more steps 6 steps · 1 prerequisite
03 Sales Workspace › Deals

How to create a deal

  1. On the Deals tab, click Create deal.
  2. Enter name, pipeline, stage, owner, amount.
+3 more steps 5 steps
04 Deal record › Line items

How to add line items to a deal

  1. Open the deal, find the Line items card, click Add.
  2. Click Select from product library.
+4 more steps 6 steps
05 Reference card

The six objects, on one page

  1. Company, Contact, Lead, Deal, Line item, Quote.
  2. What each one is for, and what it is not for.
+2 more steps 1 page · no steps
06 Reference card

The daily rhythm and the standard

  1. The five-step morning routine, in order.
  2. The minimum required behaviour, in writing.
+2 more steps 1 page · manager-inspectable

Reps get the full set plus the session recording — so nobody has to remember what was said in the room, and the next hire starts from the same page.

Before anyone sits down

Setup is done in advance, so the session is spent selling, not signing in.

A pre-training checklist goes out with instructions and video. Reps arrive with a working portal.

Access

Account confirmed

Every rep verifies they can log in and holds the right seat before the invite is accepted.

Inbox

Work email connected

Connected inbox plus inbox automation switched on, so email logs itself against the record instead of relying on memory.

Calling

Phone system linked

Calling integration connected and demonstrated live, so a logged call is one click rather than a form.

Settings › Integrations › Connected apps
HubSpot connected apps settings showing the LinkedIn Sales Navigator integration ready to connect.
INTEGRATIONSSales Navigator is connected from Settings › Integrations › Connected apps, linking each rep's own licence to their HubSpot user. Bookmarks for Contacts, Companies, Leads, Deals and the Sales Workspace are set in the same pass.
Next step

This is one session out of a curriculum we tailor to your portal.

We build the deck against your pipeline, your stages and your products, run it live with your reps, and hand over the cheat sheets and recordings so the next hire gets the same session. Managers get their own version — inspection, not features.

Contact us Screens above are from a live training portal. Records and names are demonstration data.