Your campaigns generate demand. But somewhere between the click and the close, pipeline leaks. Attribution is broken. And every board meeting becomes a data argument. JayOh builds the system that connects marketing spend to revenue.
JayOh helps CMOs and VPs of Marketing by building the revenue infrastructure that connects marketing activity to pipeline and closed revenue. This includes multi-touch attribution modeling, lead scoring and routing automation, campaign-to-revenue reporting, and the data architecture that makes every marketing dollar traceable. The result: CMOs can prove ROI with data the CFO trusts, optimize spend based on actual revenue contribution, and eliminate the attribution guesswork that undermines marketing's credibility at the leadership table.
You know marketing drives revenue. You just can't prove it. Multi-touch attribution is a spreadsheet exercise, not a system. Every board meeting turns into a debate about which numbers to trust.
Sales says the leads are bad. Marketing says sales doesn't follow up. The truth: lead scoring is broken, routing is slow, and no one has clean data to settle the argument.
You're spending across paid, organic, ABM, and events. But you can't connect any of it to closed revenue. Budget decisions are based on gut, not data. That's expensive.
Speed-to-lead is your highest leverage metric, and it's measured in hours instead of minutes. Leads that should convert go cold because routing, assignment, and follow-up workflows are manual.
Your team spends 10+ hours per week building reports manually. Data lives in five tools that don't talk to each other. By the time the dashboard is ready, the insights are stale.
You have HubSpot, Salesforce, 6sense, Outreach, and a dozen other tools. None of them share a common data model. The stack creates silos instead of destroying them.
We build the data infrastructure to track every touchpoint across the buyer journey and connect it to pipeline and revenue. Not a dashboard overlay — a system that captures, normalizes, and attributes across paid, organic, ABM, events, and outbound.
Behavioral + firmographic scoring models that actually predict conversion, paired with routing logic that gets the right lead to the right rep in under five minutes. Speed-to-lead goes from hours to seconds.
The systems behind your campaigns: landing page frameworks, form strategy, UTM architecture, conversion tracking, lifecycle automation, and the data plumbing that connects all of it to pipeline. We build the machine your campaigns run on.
Real-time dashboards that show pipeline by source, campaign ROI, conversion rates by stage, and spend efficiency. Built so the CMO, CFO, and CEO see the same truth. No more dueling spreadsheets.
We engineer the handoff: MQL/SQL definitions, SLA automation, lead acceptance workflows, and closed-loop reporting that gives both teams visibility into what happens after the handoff. The blame game ends here.
Clean data models, lifecycle stage definitions, object relationships, and automation logic across HubSpot, Salesforce, Marketo, and 60+ tools. We build the foundation everything else depends on.
The result: Every marketing dollar is traceable from first touch to closed revenue. The CMO sees what works. The CFO trusts the data. And budget conversations are about optimization, not justification.
Real numbers from real engagements. Across 100+ B2B engagements since 2016.
Full audit of your marketing operations: CRM hygiene, attribution gaps, routing logic, lifecycle stages, and reporting infrastructure. We fix what's broken immediately while scoping the system build.
We build the core infrastructure: lead scoring models, routing automation, attribution framework, lifecycle stage architecture, and the data connections between your tools. The system starts taking shape.
Dashboards go live. Attribution starts flowing. Lead routing hits sub-5-minute SLAs. Your team gets trained on the system. First measurable pipeline improvements appear.
We don't hand off a deck and disappear. Same team that built the system operates it. Sprint-based optimization: scoring models tuned, attribution refined, new campaigns wired in, reporting expanded.
Runs campaigns. Optimizes ads and content.
Reports on MQLs and impressions. Can't connect to revenue.
Delivers a strategy deck. You figure out execution.
Touches one channel. Doesn't see the full system.
Blames sales for low conversion. No data to diagnose.
Different team scopes, different team builds. Gaps everywhere.
Builds the system campaigns depend on. Infrastructure first.
Multi-touch attribution that traces spend to closed revenue.
Same team designs, builds, and operates. No handoff gaps.
Engineers the full system: capture through measurement.
Clean data, routing SLAs, and closed-loop reporting settle the argument.
One Growth Pod. Sprint-based. Outcome-measured.
JayOh builds multi-touch attribution systems that connect every marketing touchpoint to pipeline and closed revenue. Instead of last-click guessing, CMOs get a clear view of which campaigns, channels, and content drive actual deals — with data the CFO trusts.
JayOh engineers the full marketing operations stack: lead scoring and routing automation, campaign attribution modeling, marketing-to-sales handoff workflows, lifecycle stage architecture, executive dashboards, and the data infrastructure that connects it all. We work across HubSpot, Salesforce, Marketo, and 60+ tools.
Most CMOs see measurable improvements within 90 days. Sprint 1 (weeks 1–2) is diagnostic and quick wins — fixing routing, cleaning data, patching attribution gaps. By Sprint 3, you'll have reliable pipeline reporting and measurable conversion improvements. Full system maturity typically takes 4–6 months.
Yes. JayOh operates as an embedded systems team, not a replacement. Your team keeps running campaigns and strategy. JayOh builds and operates the infrastructure those campaigns depend on — the routing, attribution, reporting, and automation layer that makes your team's work measurable and scalable.
Marketing agencies run campaigns. JayOh builds the system those campaigns depend on. Agencies optimize ads and content. JayOh engineers the infrastructure that captures demand, routes it correctly, measures attribution, and connects marketing activity to revenue. Without the system, campaign optimization is guesswork.
JayOh implements multi-touch attribution models that track the full buyer journey across paid, organic, ABM, events, outbound, and referral channels. We build the data infrastructure to capture every touchpoint, normalize it across systems, and surface it in dashboards that show true channel contribution to pipeline and revenue.
JayOh operates in Growth Pods — a dedicated consultant plus developers assigned to your account. Work is sprint-based (2-week cycles), with clear deliverables each sprint. You get a diagnostic in Sprint 1, system buildout in Sprints 2–4, and ongoing optimization from Sprint 5 forward. Same team designs, builds, and operates.
Every quarter without a revenue system is another quarter of leaked pipeline and unprovable ROI. Let's fix that.
We engineer growth systems. JayOh builds the RevOps architecture, GTM execution and data infrastructure that turn messy revenue operations into predictable pipeline for B2B SaaS and PE-backed teams.
