The JayOh Benchmark Database

Is your GTM system good?
We have the answer.

We score every metric in your pipeline against hundreds of companies your size — and tell you which band you're in.

100+ engagements since 2016 Refreshed every sprint Segmented by ARR band
Live benchmark · Route B2B SAAS · $18M ARR · 96 COMPARABLES

Speed-to-lead · Route stage

42 hrs

Bottom quartile
You · 42 hrs
Median 22 min
Weak Acceptable Strong

This is a routing problem — and now it has a number, a peer set, and a target.

Auto-rotating — click a stage to hold it

Illustrative · real reporting format

01

We score the whole system

Five stages. Fifteen metrics. One band each.

Sprint 1 produces this. No debate about whether the leads are bad — just where the system leaks.

GTM System Scorecard · Sprint 1 baseline BENCHMARKED AGAINST 96 SYSTEMS

Capture

Cost per MQL

$612

Median $340

Weak

Route

Speed-to-lead

42 hrs

Median 22 min

Weak

Convert

MQL → SQL

16%

Median 22%

OK

Expand

Net revenue retention

114%

Median 106%

Strong

Measure

Forecast accuracy

±19%

Median ±11%

OK

Roadmap writes itself: fix Route first, Capture second. Expand is an asset — protect it.

Illustrative · real reporting format

02

The standard behind the score

Pick your size. Pick a stage. See what good measures.

A $7M company and a $40M company don't share a median. So we don't publish one.

Pick your ARR band — it changes every number below
Route · metric
Weak
Acceptable
Strong

Sample: 148 companies in this band

Segment: $5M–$15M ARR

Medians, not averages

One outlier drags an average into fiction. We report the real middle.

Aggregated and anonymized

Your data sharpens the picture. It never becomes the picture.

Minimum-sample rules

Thin slices aren't published. Three data points is an anecdote.

03

What the gap is worth

Move one metric to median. Here's the money.

Drag your numbers in. The arithmetic stays visible so you can check it.

Gap-to-benchmark calculator CONVERT · MQL → SQL

Your numbers — drag to change the math

MQLs per month200
Average contract value$30,000
SQL → closed-won rate30%
Your MQL → SQL today10%
Sets the median you're measured against

Where you sit

You: 10% · Weak
Median 18%

Annual pipeline left on the table by sitting below median

$5,760,000

Pipeline today

$7,200,000

At benchmark median

$12,960,000

Same traffic. Same spend. The delta is conversion you already paid to acquire.

04

How the engagement runs

Baseline, fix the worst gap, re-measure, repeat.

01
Baseline

Every stage scored and banded in sprint 1.

02
Prioritize

Biggest gap to benchmark becomes the roadmap.

03
Rebuild

Same team designs, builds, operates. No handoffs.

04
Re-benchmark

Improvement is proven against the standard, not asserted.

05
Feed forward

Anonymized, your engagement sharpens the next benchmark.

05

For operating partners

Benchmark a portfolio in days, not diligence cycles.

Every portco on the same axes. Read the column, not the row.

Portfolio GTM health · Fund III 6 PORTCOS · REFRESHED QUARTERLY
Portfolio companyCaptureRouteConvertExpandMeasurevs median
NorthlaneStrongOKStrongStrongOK+2
Perrin DataOKWeakWeakOKWeak−3
Halcyon OpsWeakOKOKStrongOK−1
Vantage RxStrongStrongOKWeakOK+1
Cobalt FieldOKWeakOKOKWeak−2
Meridian IQOKOKStrongOKStrong+1

Route is the fund-level weakness — three portcos bottom-quartile on speed-to-lead.

Illustrative · real reporting format

Diligence, faster

Know the target's real GTM maturity before you close — and what the rebuild costs.

One scorecard

No comparing one portco's custom dashboard to another's.

EBITDA you can underwrite

Gaps tie to pipeline created, conversion improved, CAC reduced.

Proof

What measured-against-the-benchmark produces.

$2.2M

pipeline in the first 90 days from a demand engine built from scratch

$8M → $16M

ARR doubled after a GTM rebuild

35%

shorter sales cycle from clean stage definitions

68%

reduction in cost per lead

100+ engagements since 2016 40+ CRM & marketing-automation migrations 60+ tools in the GTM stack 90% reduction in data errors

Find out where your system actually stands.

Stage by stage, against companies your size: where you're strong, where you're leaking, and what "good" would be.

No opinion. A position.

From click to close — we own the system.