The JayOh Benchmark Database
We score every metric in your pipeline against hundreds of companies your size — and tell you which band you're in.
Speed-to-lead · Route stage
42 hrs
This is a routing problem — and now it has a number, a peer set, and a target.
Auto-rotating — click a stage to hold it
Illustrative · real reporting format
We score the whole system
Sprint 1 produces this. No debate about whether the leads are bad — just where the system leaks.
Capture
Cost per MQL
$612
Median $340
Route
Speed-to-lead
42 hrs
Median 22 min
Convert
MQL → SQL
16%
Median 22%
Expand
Net revenue retention
114%
Median 106%
Measure
Forecast accuracy
±19%
Median ±11%
Roadmap writes itself: fix Route first, Capture second. Expand is an asset — protect it.
Illustrative · real reporting format
The standard behind the score
A $7M company and a $40M company don't share a median. So we don't publish one.
Sample: 148 companies in this band
Segment: $5M–$15M ARR
One outlier drags an average into fiction. We report the real middle.
Your data sharpens the picture. It never becomes the picture.
Thin slices aren't published. Three data points is an anecdote.
What the gap is worth
Drag your numbers in. The arithmetic stays visible so you can check it.
Your numbers — drag to change the math
Where you sit
Annual pipeline left on the table by sitting below median
$5,760,000
Pipeline today
$7,200,000At benchmark median
$12,960,000Same traffic. Same spend. The delta is conversion you already paid to acquire.
How the engagement runs
Every stage scored and banded in sprint 1.
Biggest gap to benchmark becomes the roadmap.
Same team designs, builds, operates. No handoffs.
Improvement is proven against the standard, not asserted.
Anonymized, your engagement sharpens the next benchmark.
For operating partners
Every portco on the same axes. Read the column, not the row.
| Portfolio company | Capture | Route | Convert | Expand | Measure | vs median |
|---|---|---|---|---|---|---|
| Northlane | Strong | OK | Strong | Strong | OK | +2 |
| Perrin Data | OK | Weak | Weak | OK | Weak | −3 |
| Halcyon Ops | Weak | OK | OK | Strong | OK | −1 |
| Vantage Rx | Strong | Strong | OK | Weak | OK | +1 |
| Cobalt Field | OK | Weak | OK | OK | Weak | −2 |
| Meridian IQ | OK | OK | Strong | OK | Strong | +1 |
Route is the fund-level weakness — three portcos bottom-quartile on speed-to-lead.
Illustrative · real reporting format
Know the target's real GTM maturity before you close — and what the rebuild costs.
No comparing one portco's custom dashboard to another's.
Gaps tie to pipeline created, conversion improved, CAC reduced.
Proof
pipeline in the first 90 days from a demand engine built from scratch
ARR doubled after a GTM rebuild
shorter sales cycle from clean stage definitions
reduction in cost per lead
Stage by stage, against companies your size: where you're strong, where you're leaking, and what "good" would be.
No opinion. A position.
From click to close — we own the system.
We engineer growth systems. JayOh builds the RevOps architecture, GTM execution and data infrastructure that turn messy revenue operations into predictable pipeline for B2B SaaS and PE-backed teams.