GTM Systems Engineering Firm

Repeatable
& scalable

revenue.demand gen.pipeline.rev ops.forecasting.ebitda.growth.

You already have every ingredient for growth. They just aren't connected.

JayOh builds and operates the system that connects them into one revenue engine.

Book a systems review 45 minutes. You leave with the diagnosis either way.

$2.2M

pipeline in the first 90 days

$8M → $16M

ARR after a GTM rebuild

100+

engagements since 2016

Your revenue engine

Today

Demand Gen

Systems

Sales

Success

disconnected · leaking

With JayOh

Capture

Route

Convert

Expand

Measure

one system · flowing

9% of every 100 leads becomes revenue you can trace to a source.

The disconnect

Predictable revenue isn't a talent problem. It's a system problem.

Every team is doing its job. The handoffs between them are where the money goes.

01Demand

Marketing

generates leads

Can’t prove which spend worked

02Outbound

SDRs

work some of them

Routing decides who gets ignored

03Closing

Sales

closes some

Every rep defines a stage differently

04Retention

Customer Success

retains customers

Expansion runs on memory, not triggers

05Reporting

Finance

reports afterward

Numbers argued, not decided on

Every gap between those five boxes is a place revenue leaks.

That isn't your team's fault. Nobody was ever given the system that connects them — so it never got built.

The operating system

One connected system. Five stages. Every one instrumented.

Pick a stage to see what we build there, what we run it in, and how to tell if yours is broken.

Demand you can trace back to a dollar

What we build

Paid, content and ABM programs
UTM and lead-source taxonomy
Form, offer and conversion architecture

Run in

HubSpotGoogle AdsLinkedInClay

The check

Can you name the campaign behind your largest closed-won last quarter?

Pipeline that is traceable to sourceWeak <40%Acceptable 40–75%Strong 90%+

Speed-to-lead measured in minutes, not days

What we build

Routing rules and territory logic
Lead and account scoring
Dedupe, enrichment and SLA alerting

Run in

SalesforceHubSpot WorkflowsClearbitSlack

The check

What is your median first-touch time — and who gets paged when it slips?

Median time to first touchWeak >8 hrsAcceptable <1 hrStrong <5 min

Stages that mean the same thing to every rep

What we build

Stage definitions with exit criteria
Forecast categories and deal hygiene automation
Playbooks that live inside the CRM

Run in

SalesforceHubSpot SalesGong

The check

If two reps look at the same deal, do they call it the same stage?

Stage-conversion spread between repsWeak >25 ptsAcceptable 10–25 ptsStrong <10 pts

Renewal and expansion run as a motion, not a hope

What we build

Health scoring and churn-risk triggers
Onboarding-to-value tracking
Renewal and upsell plays with owners

Run in

HubSpotVitallySnowflake

The check

Which ten accounts are most likely to expand next quarter — and why?

Net revenue retentionWeak <95%Acceptable 95–110%Strong 110%+

Attribution a CFO can check

What we build

Warehouse-backed reporting
Multi-touch attribution and CAC by channel
Forecast accuracy tracking, week over week

Run in

SnowflakedbtLookerPower BI

The check

Do finance and marketing pull the same pipeline number from the same source?

Quarterly forecast varianceWeak ±25%Acceptable ±10%Strong ±5%

Why JayOh

Agencies create campaigns.
Consultants create recommendations.
Software creates capabilities.

We engineer the system that turns all three into predictable revenue.

Full-stack, not full-menu

We don't optimize departments. We optimize the revenue engine.

Demand gen and RevOps aren't two services you buy separately — they're two ends of one engine. We own the whole chain, so nothing leaks in the handoff between them.

Built to repeat

Campaigns create spikes. Systems create consistency.

We build the routing, scoring, workflows and attribution that run the same way every week — at $8M and at $16M. The output isn't a lucky quarter. It's a motion you can run again.

Engineered to scale

Revenue stops scaling because operations don't.

We architect for the load before it hits — clean data, automated reporting, real-time visibility — so growth from $5M to $20M to $100M doesn't mean rebuilding the stack every year.

Strategy and execution, same team

No handoffs. No deck that never gets built.

We diagnose the bottleneck, design the fix, build it, implement it, operate it, measure it, and keep optimizing it. The people who architect the system are the people who run it.

The intersection

Eleven disciplines most companies buy from four different vendors. We run them as one team.

Demand

Demand GenerationGTM StrategyMarketing OperationsAnalytics & Attribution

Revenue execution

Revenue OperationsSales OperationsCustomer Success Operations

Systems & data

CRM ArchitectureData EngineeringAutomationAI

What it produces

Pipeline01

$2.2M

generated in the first 90 days from a demand engine built from scratch

ARR02

$8M → $16M

doubled after a full GTM rebuild

Growth03

400%+

revenue growth supported through rebuilt sales and marketing infrastructure

Data quality04

90%

fewer data errors, and 5.8 hrs/week/FTE returned by automated reporting

Forecasting05

28%

better forecast accuracy once the data was clean and connected

Track record06

100+

engagements across B2B SaaS and PE portfolios since 2016

The arithmetic

You don't need more leads. You need more of the ones you already paid for.

Move your inputs. The model runs on your numbers, and shows its work.

Your inputs

MQLs per month200

Average contract value$30,000

SQL → closed-won rate30%

Your MQL → SQL rate today10%

Where that puts you

Weak <12% Acceptable 12–20% Strong 21%+

Bands from 100+ engagements across B2B SaaS and PE portfolios. Sliders change the model — nothing is hard-coded.

Monthly pipeline readout

Band: Weak

Today at 10%$600K

With the system at 25%$1.5M

SQLs now

SQLs after

Added ARR / yr

$3.24M

Show the work

200 MQLs × (25% − 10%) × $30,000 = $900,000 more pipeline per month from leads you are already paying for.

Modelled against the strong band (25%) from 100+ engagements. Same spend, same leads, better system.

The standard we build to

If leadership can't answer these, growth isn't scalable. It's lucky.

01Where did this pipeline actually come from?

02Which campaigns produced revenue, not clicks?

03Where exactly are leads getting stuck?

04Why are conversion rates dropping this quarter?

05What is CAC by channel, this month?

06Which reps convert best, and on what kind of deal?

07Which customers expand, and what do they have in common?

08Can we trust the forecast enough to hire against it?

We build systems where every one of those answers comes from the same source of truth.

The growth team, delivered as a pod

A full-stack team.
Not just one dev.

You get a cross-functional growth team — a consultant who owns the outcome, with specialists executing across every discipline. Real people, real accountability.

Assembled internally, that same team is a RevOps architect, a demand gen lead, a data engineer and a CRM admin: $400K–$600K loaded, six-plus months of recruiting, and a real chance the pieces still don't connect.

The Pod scales with you. More demand gen one month, more RevOps the next. No re-scoping, no new contracts.

Sprint-based delivery One team, no handoffs Flex up or down

Lead

Growth Strategist

Owns the outcome

Revenue Ops

Systems & data

Demand Gen

Pipeline growth

Marketing Ops

Automation

Sales Ops

Enablement

Data & Analytics

Attribution

What you could do	What you actually get
Hire four specialists internally	Six-plus months, $400K–$600K loaded, and no guarantee they work as a system
Use an agency	Campaigns handed off, and no ownership of the infrastructure underneath
Stretch your one RevOps person	Maintenance instead of architecture — the system never actually gets built
Run a JayOh Pod	A full growth team on day one that builds and operates the system — and owns the result

The Pod works in sprints. Clear scope, defined outcomes, visible progress every week.

Scale it up when you're pushing hard, hold steady when you're not. It's a growth team you can flex, without the fixed cost of one you can't.

From click to close

You don't need more leads.

You need a system that turns the demand you already have into revenue you can predict.

And a team that builds it, runs it, and owns the number it produces. That's the Pod.

Book a systems review No pitch deck. We map your five stages and tell you which one is costing you the most.

Repeatable
& scalable

Predictable revenue isn't a talent problem. It's a system problem.

One connected system. Five stages. Every one instrumented.

Agencies create campaigns.
Consultants create recommendations.
Software creates capabilities.

You don't need more leads. You need more of the ones you already paid for.

If leadership can't answer these, growth isn't scalable. It's lucky.

A full-stack team.
Not just one dev.

Services

Company

Resources

Industries

Repeatable& scalable

Predictable revenue isn't a talent problem. It's a system problem.

One connected system. Five stages. Every one instrumented.

Agencies create campaigns.Consultants create recommendations.Software creates capabilities.

You don't need more leads. You need more of the ones you already paid for.

If leadership can't answer these, growth isn't scalable. It's lucky.

A full-stack team.Not just one dev.

Services

Company

Resources

Industries

Repeatable
& scalable

Agencies create campaigns.
Consultants create recommendations.
Software creates capabilities.

A full-stack team.
Not just one dev.