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Interactive walkthrough · Play S-03

Watch Signal-Based Outbound pods work inside HubSpot

Click through how JayOh sets up one HubSpot Prospecting Agent play per rep or market, tuned to their segments and buying signals, with weekly tuning from rep edits and a credit budget that holds.

7 steps~3 minutesUse ← → keys

Click the numbered orange boxes in the guide to jump to each part of the screen. Illustrative mockup with fictional data.

How the Signal-Based Outbound Pods play works

Signal-Based Outbound Pods give every rep or market its own HubSpot Prospecting Agent play, working native signals like funding, company news and intent plus hiring and leadership data JayOh adds, with reps approving outreach and weekly tuning from their edits.

The problem

SDRs spend most of their day researching instead of talking to buyers, and outreach still reads like a template because it isn't tied to anything happening at the account.

How the play runs

  1. Define ICP tiers and the buying signals that matter: funding and company news, website and research intent, plus hiring and tech via third-party data (JayOh build)
  2. Configure one Prospecting Agent play per rep or market, sending from the owner, with segment-specific pains and proof
  3. Set a daily new contact suggestions limit per play and scale only once quality holds
  4. Run a weekly tuning session using rep edits, rejections and reply data

What JayOh builds

An ICP and persona library, signal plays, intent and enrichment integration, per-rep play configuration, credit budgets and a weekly tuning cadence.

What we measure

  • Meetings per 100 agent leads
  • Cost per meeting
  • Reply rate vs. human sequences
  • Ramp time for new reps

Guardrail

Every recommended lead costs credits whether it converts or not. A loose ICP drains budget, so start with tier A accounts and daily caps.
HubSpot agentProspecting Agent
TeamSales
Timeline60 to 90 day program
Credit cost100 credits per lead

Signal-Based Outbound Pods FAQ

What is signal-based outbound?

Outbound that starts from an event at the account, such as a funding round, a new sales leader or RevOps hiring, instead of a static list. The message names the signal, which makes it relevant today.

Why one play per rep or market?

Each territory has different segments, pains and proof. A separate play per rep or market keeps outreach sounding like that rep and lets you tune each play from its own results.

How do you control Prospecting Agent costs?

Scope the ICP tightly, cap daily leads per rep, start with tier A accounts and pause a play by hand when a JayOh monitor shows meetings per 100 leads below a threshold.

How long until results are reliable?

Expect two to three weekly tuning cycles before quality settles. We report meetings per 100 leads and cost per meeting from day 30.

Related plays

Want a tuned agent working every rep's territory?

We build the signal library, configure a play per rep and run weekly tuning for 60 days with a credit budget that holds.