Rebrands, domain swaps, and CRM re-platforms move your identity — but they shouldn’t cost you the rankings, traffic, deliverability, and trust you spent years building. We engineer the migration so the brand changes and the equity doesn’t.
Every domain migration has the same story. Someone buys the new domain. IT points DNS. Marketing updates the logo. And then:
The problem isn't the migration. It's that nobody treats it as a system migration — SEO, email deliverability, backlink equity, DNS authentication, CRM routing, and client communication are all connected. Touch one without understanding the others and the whole thing unravels.
A domain change touches every revenue-critical system your company runs. We treat it that way.
Your current domain has years of accumulated authority — indexed pages, backlinks from press and partners, keyword rankings that drive organic pipeline. We crawl every URL, map every redirect 1:1, and execute the Google Change of Address protocol so ranking recovery happens in weeks, not months.
40+ migrations · zero permanent lossThis is where most migrations silently destroy pipeline. A brand-new domain sending enterprise email gets flagged by every corporate spam filter — Proofpoint, Mimecast, Microsoft Defender, Barracuda. We run a structured 4–8 week warm-up: SPF, DKIM, DMARC from day one, graduated volumes, parallel domain operation, and daily reputation monitoring.
SPF · DKIM · DMARC · 4–8 wk warm-upPress coverage, directory listings, partner mentions, podcast appearances — these external links took years to build and they're pointing at your old domain. We audit the full backlink profile, implement server-level 301 redirects on every known URL, and run outreach to high-authority sources to update their links.
301s · outreach · permanent forwardDomain changes confuse clients. New email addresses trigger security alerts at enterprise companies. We build the communication plan: branded announcements, IT whitelist requests to key accounts, parallel email operation for 3–6 months, and gradual address retirement so nothing drops.
parallel ops 3–6 monthsWe run the same playbook every time. Each phase has a defined output, a checklist, and a person on our side who owns it end-to-end.
A botched domain migration isn't a temporary inconvenience. It's a revenue event with a measurable price tag.
Of reduced organic pipeline after a failed migration. If organic drives 20% of pipeline, do the math.
From a cold domain. Every sales email, marketing campaign, and transactional notification — landing in spam.
Press coverage from major publications took years to earn. Break those links and you don't get them back.
Enterprise buyers are already skeptical. Bouncing emails, changing domains, addresses they don't recognize — friction you can't afford mid-deal.
Every migration starts with a Digital Identity Assessment — a full audit of your current SEO profile, email authentication, backlink equity, and DNS infrastructure. You'll know exactly what you're working with before anything moves.
We engineer growth systems. JayOh builds the RevOps architecture, GTM execution and data infrastructure that turn messy revenue operations into predictable pipeline for B2B SaaS and PE-backed teams.
