The 48 hours after them do. Move the sliders to see what your follow-up gap is costing.
Your numbers. Real arithmetic.
Every event contact gets a lifecycle entry and a source — but only engaged ones touch MQL math. Your reporting stays clean and sales stops chasing badge scans.
Signed up, didn’t show. Often from a sponsor’s list.
Showed up. Interested in the topic, not yet in you.
Asked a question, stayed 80%+, clicked the follow-up.
Booked a meeting at the booth or asked for a demo.
Event-sourced and event-influenced live on the campaign object, not in a spreadsheet. Each event gets its own line, so the one that isn’t working is obvious.
Built in Salesforce or HubSpot, wired to your event app and marketing automation. One capture path, one SLA, one report.
Badge scans, webinar platforms and sponsor lists land through one import with tier and source set.
Same dayHand-raisers to the AE, engaged attendees to BDRs, everyone else to nurture. Breaches alert a manager.
Where most teams leakCampaign membership drives both, with rules your CFO signs off on once.
Campaign objectCost per opp and time to first touch, so next year’s calendar is a decision, not a habit.
DashboardWe’ll trace your last three events from capture to opportunity and show exactly where the pipeline stalled.
We engineer growth systems. JayOh builds the RevOps architecture, GTM execution and data infrastructure that turn messy revenue operations into predictable pipeline for B2B SaaS and PE-backed teams.
