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Watch the 15-Minute Lookup Killer work inside HubSpot

Click through how JayOh finds the manual web lookup your team repeats thousands of times a year and gives it to a custom HubSpot agent that writes structured, sourced answers back to the CRM. For simple lookups, Data Agent: Research (beta, 10 credits per record) is enough. A custom agent earns its place when the answer needs several sources, a confidence rule and a review queue.

5 steps~3 minutesUse ← → keys

Click the numbered orange boxes in the guide to jump to each part of the screen. Illustrative mockup with fictional data.

How the 15-Minute Lookup Killer play works

The 15-Minute Lookup Killer replaces a high-frequency manual research task with a custom HubSpot agent that finds the answer on the open web, writes structured fields with the source and flags low-confidence results for review.

The problem

Every business has a niche research task, like checking a fiscal year end, a policy, a filing or a price list, that reps or ops repeat thousands of times a year. It hides inside 'research' and eats hundreds of hours.

How the play runs

  1. Find the high-frequency manual lookup with a short time study
  2. Build a custom agent that takes key fields from the record, finds the source on the open web and parses it
  3. Write structured fields back to the CRM with the source and a confidence level
  4. Run nightly on new records and in batches of up to 500 a day for backfills, and send low-confidence results to a review queue

What JayOh builds

A time study, the custom agent, structured target properties, confidence flags, batch and trigger runs, and an accuracy spot-check routine.

What we measure

  • Minutes per lookup before and after
  • Hours returned per year
  • Accuracy on a sample
  • Field coverage

Guardrail

Start with sources that are public and consistently formatted, and keep a review queue for anything indirect.
HubSpot agentCustom agent
TeamRevOps, Sales
Timeline2 to 4 week build
OutputStructured, sourced fields

The 15-Minute Lookup Killer FAQ

What kind of lookups can an agent replace?

Repetitive research with a clear answer on the public web, such as fiscal year ends, regulatory filings, published price lists, policies or event calendars.

How do you know the answers are right?

Every answer stores its source and a confidence level. Medium-confidence answers go to a review queue, and RevOps spot-checks a random sample of high-confidence ones.

Why not just use an enrichment tool?

Enrichment tools cover common fields like headcount and revenue. Niche lookups that matter to your business usually aren't in any database.

Why not just use the Data Agent?

For simple lookups, use it. Data Agent: Research (beta) costs 10 credits per record. We build a custom agent when the answer needs several sources, a rule for which source wins, a confidence level and a review queue.

How do we find the right lookup to automate?

A short time study: log manual lookups for two weeks, multiply minutes by yearly frequency and start with the biggest number.

Related plays

Want your team's biggest manual lookup gone?

We run the time study, build the agent for the top lookup and prove accuracy on a sample before it writes to your CRM.