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Watch the Expansion Scout work inside HubSpot

Click through how a custom Agent Builder agent, run from a workflow, reviews each account 90 days before renewal, separates what the customer already owns from net-new options and delivers a ranked expansion brief before the QBR.

6 steps~3 minutesUse ← → keys

Click the numbered orange boxes in the guide to jump to each part of the screen. Illustrative mockup with fictional data.

How the Expansion Scout play works

Expansion Scout is a custom HubSpot agent that reviews CRM history, products owned, the customer's website and your catalog before each renewal, excludes existing and declined work, and delivers a ranked expansion brief with evidence.

The problem

Expansion depends on whether a CSM happens to notice the opening.

How the play runs

  1. The agent reviews CRM history, what the customer already owns, the website and your catalog
  2. It separates existing work from net new so it doesn't recycle known deals
  3. It delivers a ranked expansion brief before the QBR or renewal

What JayOh builds

The custom agent in Agent Builder, product catalog context, a product-usage sync and a workflow that runs the agent 90 days before renewal (Run agent action, beta). Agent Builder agents use 1 HubSpot Credit per action unit.

What we measure

  • Expansion pipeline per account
  • Renewals with an expansion deal
  • Net revenue retention

Guardrail

Establish the current relationship first, or the agent re-pitches what they already bought.
HubSpot agentCustom agent
TeamCustomer Success, Sales
Timeline2 to 4 week build
TriggerWorkflow: renewal in 90 days, then Run agent (Beta)

Expansion Scout FAQ

What does an expansion brief include?

A short ranked list of credible opportunities, each with evidence from calls, usage, the website or the CRM, and an estimated value.

How does the agent avoid pitching what customers already have?

It maps owned products, open deals and recent declines first, and excludes them from recommendations.

What does the agent need to know about our products?

A catalog with each product's fit criteria and proof points, so it can match openings to the right offer.

Should every account get an expansion pitch?

No. Accounts with poor health go to the CSM for a retention conversation instead.

Related plays

Want every renewal to come with a credible expansion plan?

We load your catalog, build the scout and trigger, and test it on a sample of upcoming renewals first.