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Interactive walkthrough · Play S-06

Watch the Stalled Deal Doctor diagnose deals inside HubSpot

Click through how a custom HubSpot agent reads emails, calls and activity on stalled deals, names why each one is stuck and the one next move, admits when it can't tell, and sends managers a Monday digest.

7 steps~3 minutesUse ← → keys

Click the numbered orange boxes in the guide to jump to each part of the screen. Illustrative mockup with fictional data.

How the Stalled Deal Doctor play works

Stalled Deal Doctor is a custom agent built in HubSpot's Agent Builder that reviews stalled deals every week, diagnoses the likely blocker, recommends one next action with an owner and writes the result into deal fields and a manager digest.

The problem

Pipeline reviews surface stale deals but not the reason they stalled or who should act. The reason is usually buried in an email or call nobody has time to read, so reviews become status meetings and the forecast keeps counting paused deals.

How the play runs

  1. Review open deals with no stage change in a set window, including contact-level activity
  2. Identify the likely blocker and whether the stage contradicts the buyer's last stated intent
  3. Recommend one next action and an owner, and flag what the agent cannot read instead of guessing
  4. Write Stall reason, Next action, Next-step owner and Confidence fields, create a task and post a manager digest

What JayOh builds

The custom agent and its instructions, new deal fields, a weekly schedule, owner tasks and a Slack digest for sales leadership.

What we measure

  • Stalled deals re-activated
  • Forecast slip rate
  • Stage-to-stage velocity
  • Deals the agent can't diagnose (a data-quality signal)

Guardrail

The agent recommends and people decide: it never changes stage, amount or close date. If better prompts stop improving results, the ceiling is your data structure, so fix the fields.
HubSpot agentCustom agent (Agent Builder)
TeamSales, RevOps
Timeline2 to 4 week build
RunsWeekly, before pipeline review

Stalled Deal Doctor FAQ

Can a HubSpot agent tell why a deal is stuck?

A custom agent can read the deal's emails, call transcripts, meetings and contact activity and identify the most likely blocker, such as a budget pause or no access to the decision maker, with the evidence behind it.

What happens when there isn't enough data?

The agent says it can't diagnose the deal and turns that into a task for the owner to log the last conversation. Those deals are often already lost.

Does the agent update the deal stage?

No. It only writes its own fields, like stall reason and next action, and creates a task. Stage, amount and close date stay with the rep.

What do sales managers get?

A Monday digest in Slack with stalled deals grouped by cause and the top three moves with owners, ready before pipeline review.

Related plays

Want every stalled deal diagnosed before Monday?

We build the agent, the fields and the digest, then run it against your pipeline for six weeks with a slip-rate baseline.