Salesforce Audit Framework

Comprehensive CRM Health Assessment

🔍
User Licenses
6 items Avg: --
Users Profiles
Analyze new and current users to ensure each is properly configured with a profile and permissions appropriate to their role.
What We Look For
Analyze new and current users to ensure each is properly configured with a profile and permissions appropriate to their role.
How to See This
Setup --> Users --> profiles
Findings
Users Metric
How many users have not logged in over 30 days?
What We Look For
How many users have not logged in over 30 days?
How to See This
Reports --> Users --> Sort by or filter by Last Login Date
Findings
Users Metric
How many active users in the org?
What We Look For
How many active users in the org?
How to See This
Reports --> Users --> Sort by or filter by "Active" field
Findings
Users Metric
How many licenses are being used in the org?
What We Look For
How many licenses are being used in the org?
How to See This
Setup --> Company Information --> User License Related List
Findings
Users Metric
How many user licenses are available in the org?
What We Look For
How many user licenses are available in the org?
How to See This
Setup --> Company Information --> User License Related List
Findings
Users Metric
Remaining Licenses
What We Look For
Remaining Licenses
How to See This
Setup --> Company Information --> User License Related List
Findings
Permissions & Security
3 items Avg: --
Users Permissions
How many permission sets in the org?
What We Look For
How many permission sets in the org?
How to See This
Setup --> Users --> Permission Sets
Findings
Users Permissions
What permission sets are available? Notes on assignment of these permission sets
What We Look For
What permission sets are available? Notes on assignment of these permission sets
How to See This
Setup --> Users --> Permission Sets
Findings
Users Admins
SFDC Recommends: 1-30 Users < 1 Full-time Admin; 31-74 Users 1+ Full-time Admin; 75-149 Users 1 Senior + 1 Junior Admin; 150-499 Users 1 BA + 2-4 Admins
What We Look For
SFDC Recommends: 1-30 Users < 1 Full-time Admin; 31-74 Users 1+ Full-time Admin; 75-149 Users 1 Senior + 1 Junior Admin; 150-499 Users 1 BA + 2-4 Admins
How to See This
Setup --> Users --> Roles
Findings
Installed Apps & Integrations
5 items Avg: --
Settings Integrations
Determine what packages are installed and running in the org.
What We Look For
Determine what packages are installed and running in the org.
How to See This
Setup --> Installed Packages
Findings
Settings Integrations
Determine what apps are installed and running in the org.
What We Look For
Determine what apps are installed and running in the org.
How to See This
Setup --> App Manager
Findings
Settings Integrations
Examine how the installed apps and integrations interact with the org.
What We Look For
Examine how the installed apps and integrations interact with the org.
How to See This
Consider googling unknown tools + looking at SFDC integration pages
Findings
Settings Integrations
Are they using a data enrichment tool? (zoominfo / clearbit etc.)
What We Look For
Are they using a data enrichment tool? (zoominfo / clearbit etc.)
How to See This
N/A
Findings
Settings Integrations
Make sure that applications have the proper permissions assigned, and the appropriate users in charge.
What We Look For
Make sure that applications have the proper permissions assigned, and the appropriate users in charge.
How to See This
N/A
Findings
API Usage Audit
2 items Avg: --
Settings API
API requests Last 24 Hours
What We Look For
API requests Last 24 Hours
How to See This
Setup --> Company Information --> Under organization details
Findings
Settings API
Max API Requests per 24 hrs
What We Look For
Max API Requests per 24 hrs
How to See This
Setup --> Company Information --> Under organization details
Findings
Data Sources
2 items Avg: --
Data Sources
At a high level where is new data coming in from?
What We Look For
At a high level where is new data coming in from?
How to See This
Review Packages & Apps
Findings
Settings Sources
What type of records do your sources create? Are they leads? Contacts? Accounts?
What We Look For
What type of records do your sources create? Are they leads? Contacts? Accounts?
How to See This
Best guess based on above info
Findings
Misc
3 items Avg: --
Settings Architecture
What standard objects are being used in the org?
What We Look For
What standard objects are being used in the org?
How to See This
Click through Objects
Findings
Settings Architecture
How many custom objects are being used?
What We Look For
How many custom objects are being used?
How to See This
Setup --> System Overview
Findings
Settings Templates
Are they using email templates? High level describe use cases
What We Look For
Are they using email templates? High level describe use cases
How to See This
Setup --> Classic Email Templates
Findings
Objects
74 items Avg: --
Settings Architecture
What custom objects are created in the org? How are they being used?
What We Look For
What custom objects are created in the org? How are they being used?
How to See This
Setup --> object manager --> review API names with __c
Findings
Settings Architecture
Are there any custom objects with Master Detail Relationships?
What We Look For
Are there any custom objects with Master Detail Relationships?
How to See This
N/A
Findings
Leads Settings
What Lead Record Types?
What We Look For
What Lead Record Types?
How to See This
Setup --> Object Manager --> Leads --> Record Types
Findings
Leads Settings
Multiple page layouts?
What We Look For
Multiple page layouts?
How to See This
Setup --> Object Manager --> Leads --> Page Layouts
Findings
Leads Settings
Is Lead to contact conversion mapping done?
What We Look For
Is Lead to contact conversion mapping done?
How to See This
Setup --> Object Manager --> Leads --> Fields & relationships --> Map Lead Fields
Findings
Leads Settings
What related lists or components are they using on page layouts?
What We Look For
What related lists or components are they using on page layouts?
How to See This
Find a Lead record and review details section
Findings
Leads Activity
Are they tracking activity against these records? What types of Activity? Where does activity come from?
What We Look For
Are they tracking activity against these records? What types of Activity? Where does activity come from?
How to See This
Reports --> Activities with Leads
Findings
Leads Data Integrity
Are there Validation rules being used? How many? (0, 1-5, 5+) What are they used for?
What We Look For
Are there Validation rules being used? How many? (0, 1-5, 5+) What are they used for?
How to See This
Setup --> Object Manager --> Leads --> validation rules
Findings
Leads Data Integrity
Are there custom fields? Generally speaking, what are they used for?
What We Look For
Are there custom fields? Generally speaking, what are they used for?
How to See This
Setup --> Object Manager --> Fields & relationships
Findings
Leads Data Integrity
Is there a Lead Source Field? Is it standardized? How many records without a lead source?
What We Look For
Is there a Lead Source Field? Is it standardized? How many records without a lead source?
How to See This
Reports --> Lead Report --> Summary by Lead Source
Findings
Leads Data Integrity
Are they actively tracking lead status? Is there a lifecycle field or one that indicates MQL?
What We Look For
Are they actively tracking lead status? Is there a lifecycle field or one that indicates MQL?
How to See This
Reports --> Lead Report --> Summary by Lead Status
Findings
Leads Data Integrity
What are the top 5 Lead Statuses? Are they used consistently? Do they make sense?
What We Look For
What are the top 5 Lead Statuses? Are they used consistently? Do they make sense?
How to See This
Reports --> Lead Report --> Summary by Lead Status
Findings
Leads Data Integrity
Are they timestamping key fields like status, lifecycle, etc?
What We Look For
Are they timestamping key fields like status, lifecycle, etc?
How to See This
Reports --> leads --> review field lists for possible timestamps
Findings
Leads Metric
How many lead records are there?
What We Look For
How many lead records are there?
How to See This
Reports --> leads --> Created Date = All Time
Findings
Leads Metric
How many leads were created this year? (YTD)
What We Look For
How many leads were created this year? (YTD)
How to See This
Reports --> leads --> Created Date = YTD
Findings
Leads Metric
How many leads were created last Year?
What We Look For
How many leads were created last Year?
How to See This
Reports --> leads --> Created Date = Last Year
Findings
Leads Metric
How many leads are converted?
What We Look For
How many leads are converted?
How to See This
Reports --> leads --> Converted = True
Findings
Leads Metric
Conversion rate? (Converted Leads / Total Leads)
What We Look For
Conversion rate? (Converted Leads / Total Leads)
How to See This
Calculated Total Converted Leads / Total Lead Records
Findings
Contacts Settings
What Record Types?
What We Look For
What Record Types?
How to See This
Setup --> Object Manager --> Contacts --> Record Types
Findings
Contacts Settings
Multiple page layouts?
What We Look For
Multiple page layouts?
How to See This
Setup --> Object Manager --> Contacts --> Page Layouts
Findings
Contacts Data Integrity
Are there Validation rules being used? How many? What are they used for?
What We Look For
Are there Validation rules being used? How many? What are they used for?
How to See This
Setup --> Object Manager --> Contacts --> validation rules
Findings
Contacts Data Integrity
Are there custom fields? Generally speaking, what are they used for?
What We Look For
Are there custom fields? Generally speaking, what are they used for?
How to See This
Setup --> Object Manager --> Fields & relationships
Findings
Contacts Settings
What related lists or components are they using on page layouts?
What We Look For
What related lists or components are they using on page layouts?
How to See This
Find a Contact record and review details section
Findings
Contacts Activity
Are they tracking activity? What types? Where coming from?
What We Look For
Are they tracking activity? What types? Where coming from?
How to See This
Reports --> Activities with Contacts
Findings
Contacts Data Integrity
Is there a Contact Source Field? Is it Standardized?
What We Look For
Is there a Contact Source Field? Is it Standardized?
How to See This
Reports --> Lead Report --> Review List of fields
Findings
Contacts Data Integrity
Are they timestamping key fields like status, lifecycle, etc?
What We Look For
Are they timestamping key fields like status, lifecycle, etc?
How to See This
Reports --> Contacts --> review field lists for timestamps
Findings
Contacts Metric
How many total contact records are there?
What We Look For
How many total contact records are there?
How to See This
Reports --> Contacts --> Created Date = All Time
Findings
Contacts Metric
How many were created this year? (YTD)
What We Look For
How many were created this year? (YTD)
How to See This
Reports --> Contacts --> Created Date = YTD
Findings
Contacts Metric
How many were created last Year?
What We Look For
How many were created last Year?
How to See This
Reports --> Contacts --> Created Date = Last Year
Findings
Contacts Metric
How many contacts do not have an account?
What We Look For
How many contacts do not have an account?
How to See This
N/A
Findings
Accounts Settings
What Record Types?
What We Look For
What Record Types?
How to See This
N/A
Findings
Accounts Settings
Multiple page layouts?
What We Look For
Multiple page layouts?
How to See This
N/A
Findings
Accounts Settings
What related lists or components are they using on page layouts?
What We Look For
What related lists or components are they using on page layouts?
How to See This
N/A
Findings
Accounts Data Integrity
Are there Validation rules being used? How many? What are they used for?
What We Look For
Are there Validation rules being used? How many? What are they used for?
How to See This
N/A
Findings
Accounts Data Integrity
Are there custom fields? Generally speaking, what are they used for?
What We Look For
Are there custom fields? Generally speaking, what are they used for?
How to See This
N/A
Findings
Accounts Data Integrity
Are they timestamping key fields?
What We Look For
Are they timestamping key fields?
How to See This
N/A
Findings
Accounts Metric
How many total account records are there?
What We Look For
How many total account records are there?
How to See This
N/A
Findings
Accounts Metric
How many were created this year? (YTD)
What We Look For
How many were created this year? (YTD)
How to See This
Reports --> Accounts --> Created Date = YTD
Findings
Accounts Metric
How many were created last Year?
What We Look For
How many were created last Year?
How to See This
Reports --> Accounts --> Created Date = Last Year
Findings
Accounts Metric
How many accounts do not have any contacts?
What We Look For
How many accounts do not have any contacts?
How to See This
N/A
Findings
Opportunities Settings
What Record Types?
What We Look For
What Record Types?
How to See This
N/A
Findings
Opportunities Settings
Multiple page layouts?
What We Look For
Multiple page layouts?
How to See This
N/A
Findings
Opportunities Settings
What related lists or components are they using on page layouts?
What We Look For
What related lists or components are they using on page layouts?
How to See This
N/A
Findings
Opportunities Activity
Are they tracking activity? What types? Where coming from?
What We Look For
Are they tracking activity? What types? Where coming from?
How to See This
N/A
Findings
Opportunities Data Integrity
Are there Validation rules being used? How many? What are they used for?
What We Look For
Are there Validation rules being used? How many? What are they used for?
How to See This
N/A
Findings
Opportunities Data Integrity
Are there custom fields? Generally speaking, what are they used for?
What We Look For
Are there custom fields? Generally speaking, what are they used for?
How to See This
N/A
Findings
Opportunities Data Integrity
Is there a standardized Opportunity Naming Convention?
What We Look For
Is there a standardized Opportunity Naming Convention?
How to See This
N/A
Findings
Opportunities Data Integrity
Is there an Opportunity Source Field? Is it Standardized?
What We Look For
Is there an Opportunity Source Field? Is it Standardized?
How to See This
N/A
Findings
Opportunities Data Integrity
What Opportunity Types are they using?
What We Look For
What Opportunity Types are they using?
How to See This
N/A
Findings
Opportunities Data Integrity
Are they timestamping key fields like status, lifecycle, etc?
What We Look For
Are they timestamping key fields like status, lifecycle, etc?
How to See This
N/A
Findings
Opportunities Data Integrity
Is Closed Lost Reason Required when Closing an Opp?
What We Look For
Is Closed Lost Reason Required when Closing an Opp?
How to See This
N/A
Findings
Opportunities Metric
How many total Opportunity records are there?
What We Look For
How many total Opportunity records are there?
How to See This
N/A
Findings
Opportunities Metric
How many were created this year? (YTD)
What We Look For
How many were created this year? (YTD)
How to See This
N/A
Findings
Opportunities Metric
How many were created last Year?
What We Look For
How many were created last Year?
How to See This
N/A
Findings
Opportunities Metric
Are they using opportunity contact roles?
What We Look For
Are they using opportunity contact roles?
How to See This
N/A
Findings
Opportunities Metric
How many opps have a contact role?
What We Look For
How many opps have a contact role?
How to See This
N/A
Findings
Opportunities Metric
How many opps DO NOT have a contact role?
What We Look For
How many opps DO NOT have a contact role?
How to See This
Total Opps - Opps with Contacts
Findings
Opportunities Metric
Are they using opportunity products?
What We Look For
Are they using opportunity products?
How to See This
N/A
Findings
Opportunities Metric
How many opps have product(s)?
What We Look For
How many opps have product(s)?
How to See This
N/A
Findings
Opportunities Metric
How many opps without product(s)?
What We Look For
How many opps without product(s)?
How to See This
Total Opps - Opps with Products
Findings
Campaigns Usage
Are campaigns being used?
What We Look For
Are campaigns being used?
How to See This
Reports --> Campaigns with Campaign Members
Findings
Campaigns Process
Do campaigns appear to be created by external marketing automation?
What We Look For
Do campaigns appear to be created by external marketing automation?
How to See This
Reports --> Campaigns with Campaign Members
Findings
Campaigns Data Integrity
Is there a campaign naming convention?
What We Look For
Is there a campaign naming convention?
How to See This
Reports --> Campaigns with Campaign Members
Findings
Campaigns Metric
How many campaigns are there? (all time)
What We Look For
How many campaigns are there? (all time)
How to See This
Reports --> Campaigns with Campaign Members
Findings
Campaigns Metric
How many campaign members are there? (all time)
What We Look For
How many campaign members are there? (all time)
How to See This
Reports --> Campaigns with Campaign Members
Findings
Campaigns Metric
Members per campaign
What We Look For
Members per campaign
How to See This
Campaign Members / Campaigns
Findings
Campaigns Tracking
Are they tracking campaign member responses?
What We Look For
Are they tracking campaign member responses?
How to See This
Reports --> Campaigns with Campaign Members
Findings
Campaigns Tracking
What Campaign Types are there?
What We Look For
What Campaign Types are there?
How to See This
Reports --> Campaigns --> Summarize by Campaign Type
Findings
Task Settings
What Task types are there?
What We Look For
What Task types are there?
How to See This
Setup --> Object Manager --> Task
Findings
Event Settings
What Event types are there?
What We Look For
What Event types are there?
How to See This
Setup --> Object Manager --> Event
Findings
Products Settings
How many pricebooks?
What We Look For
How many pricebooks?
How to See This
N/A
Findings
Products Settings
How many products?
What We Look For
How many products?
How to See This
Report --> Products
Findings
Products Settings
Custom fields on Products?
What We Look For
Custom fields on Products?
How to See This
N/A
Findings
Products Settings
Are products correctly associated with pricebooks?
What We Look For
Are products correctly associated with pricebooks?
How to See This
N/A
Findings
Automation
8 items Avg: --
Settings Settings
Are there any Lead Assignment rules setup? Does logic seem appropriate?
What We Look For
Are there any Lead Assignment rules setup? Does logic seem appropriate?
How to See This
Setup --> Lead Assignment Rules
Findings
Settings Settings
Are there any Duplicate rules setup? Matching Rules? Does logic seem appropriate?
What We Look For
Are there any Duplicate rules setup? Matching Rules? Does logic seem appropriate?
How to See This
N/A
Findings
Settings Settings
Are there any APEX Triggers? How many? Which objects? What are they used for?
What We Look For
Are there any APEX Triggers? How many? Which objects? What are they used for?
How to See This
N/A
Findings
Settings Settings
Are there Process Builders being used? How many? Which objects? What are they used for? Any PBs updating opportunity statuses?
What We Look For
Are there Process Builders being used? How many? Which objects? What are they used for? Any PBs updating opportunity statuses?
How to See This
N/A
Findings
Settings Settings
Are there email alert workflows being used? How many? Which objects? What are they used for?
What We Look For
Are there email alert workflows being used? How many? Which objects? What are they used for?
How to See This
N/A
Findings
Settings Settings
Are there field update workflows being used? How many? Which objects? Any updating opportunity statuses?
What We Look For
Are there field update workflows being used? How many? Which objects? Any updating opportunity statuses?
How to See This
N/A
Findings
Settings Settings
Are there Outbound Message workflows being used? How many? Which objects?
What We Look For
Are there Outbound Message workflows being used? How many? Which objects?
How to See This
N/A
Findings
Settings Settings
Are there Flows being used? How many? Which objects? What are they used for? Any updating opportunity statuses?
What We Look For
Are there Flows being used? How many? Which objects? What are they used for? Any updating opportunity statuses?
How to See This
N/A
Findings
Reporting
62 items Avg: --
Usage Metric
How many reports are they using?
What We Look For
How many reports are they using?
How to See This
N/A
Findings
Usage Metric
How many reports have a last run date of YTD?
What We Look For
How many reports have a last run date of YTD?
How to See This
N/A
Findings
Usage Metric
How many reports have a last run date of last 3 months?
What We Look For
How many reports have a last run date of last 3 months?
How to See This
N/A
Findings
Usage Metric
How many reports should we consider removing? (Total - YTD)
What We Look For
How many reports should we consider removing? (Total - YTD)
How to See This
N/A
Findings
Usage Metric
Are they using dashboards? How many? (0, 1-5, 6-10, 10+)
What We Look For
Are they using dashboards? How many? (0, 1-5, 6-10, 10+)
How to See This
N/A
Findings
Insights Themes
What are common themes of dashboards / reports? (specify up to 5)
What We Look For
What are common themes of dashboards / reports? (specify up to 5)
How to See This
N/A
Findings
Config Report Types
What custom report types are enabled?
What We Look For
What custom report types are enabled?
How to See This
N/A
Findings
Config Report Types
Do they have a custom report type of Contacts with or without Accounts?
What We Look For
Do they have a custom report type of Contacts with or without Accounts?
How to See This
N/A
Findings
Config Report Types
Do they have custom report type for Accounts with or without Contacts?
What We Look For
Do they have custom report type for Accounts with or without Contacts?
How to See This
N/A
Findings
Config Report Types
Do they have custom report type for Accounts with or without Opportunities?
What We Look For
Do they have custom report type for Accounts with or without Opportunities?
How to See This
N/A
Findings
Config Report Types
Do they have custom report type for Opportunities with or without Contacts?
What We Look For
Do they have custom report type for Opportunities with or without Contacts?
How to See This
N/A
Findings
Config Report Types
Do they have custom report type for Users with or without Activities?
What We Look For
Do they have custom report type for Users with or without Activities?
How to See This
N/A
Findings
Config Report Types
Do they have custom report type for Accounts with Orders and Products?
What We Look For
Do they have custom report type for Accounts with Orders and Products?
How to See This
N/A
Findings
Config Organization
Are Reports organized into consistent folders?
What We Look For
Are Reports organized into consistent folders?
How to See This
N/A
Findings
Config Organization
Are Dashboards organized into consistent folders?
What We Look For
Are Dashboards organized into consistent folders?
How to See This
N/A
Findings
Dashboards Links
Please link the top 5-7 Dashboards used by the team
What We Look For
Please link the top 5-7 Dashboards used by the team
How to See This
N/A
Findings
Suggested Pipeline
Is there a report showing CW Opps by month?
What We Look For
Is there a report showing CW Opps by month?
How to See This
N/A
Findings
Suggested Pipeline
Is there a report showing Pipeline Deals by close date & Opp Stage?
What We Look For
Is there a report showing Pipeline Deals by close date & Opp Stage?
How to See This
N/A
Findings
Suggested Funnel
Is there a report showing a full funnel?
What We Look For
Is there a report showing a full funnel?
How to See This
N/A
Findings
Suggested Funnel
Is there a report showing MQL --> SAL --> SQL --> Opp?
What We Look For
Is there a report showing MQL --> SAL --> SQL --> Opp?
How to See This
N/A
Findings
Suggested Pipeline
Is there a report showing Inbound vs Outbound Efforts?
What We Look For
Is there a report showing Inbound vs Outbound Efforts?
How to See This
N/A
Findings
Suggested Pipeline
Is there a report showing Top 10 Pipeline Customers?
What We Look For
Is there a report showing Top 10 Pipeline Customers?
How to See This
N/A
Findings
Suggested Pipeline
Is there a report showing Top 10 Pipeline Prospects?
What We Look For
Is there a report showing Top 10 Pipeline Prospects?
How to See This
N/A
Findings
Suggested Pipeline
Is there a report showing Long Term Pipeline Trend?
What We Look For
Is there a report showing Long Term Pipeline Trend?
How to See This
N/A
Findings
Suggested Pipeline
Is there a report showing Open Opportunities by Created Date?
What We Look For
Is there a report showing Open Opportunities by Created Date?
How to See This
N/A
Findings
Suggested Pipeline
Is there a report showing Close Date Past Due?
What We Look For
Is there a report showing Close Date Past Due?
How to See This
N/A
Findings
Suggested Quality
Is there a report showing Pipeline Quality Metrics? (Days Open, Days in Stage, # of Extensions)
What We Look For
Is there a report showing Pipeline Quality Metrics? (Days Open, Days in Stage, # of Extensions)
How to See This
N/A
Findings
Suggested Conversion
Is there a report showing Opportunity Conversion Rates / Win Rates? (Bonus for by Rep)
What We Look For
Is there a report showing Opportunity Conversion Rates / Win Rates? (Bonus for by Rep)
How to See This
N/A
Findings
Suggested Segmentation
Is there a report showing Leads/Contacts/Opps by Company Size Segment?
What We Look For
Is there a report showing Leads/Contacts/Opps by Company Size Segment?
How to See This
N/A
Findings
Suggested Segmentation
Is there a report showing Leads/Contacts/Opps by Industry?
What We Look For
Is there a report showing Leads/Contacts/Opps by Industry?
How to See This
N/A
Findings
Suggested Pipeline
Is there a report showing Average Size of Closed Won Deals?
What We Look For
Is there a report showing Average Size of Closed Won Deals?
How to See This
N/A
Findings
Suggested Activity
Is there a report showing completed Activities per salesperson?
What We Look For
Is there a report showing completed Activities per salesperson?
How to See This
N/A
Findings
Suggested Activity
Is there a report showing open Tasks/Activities per salesperson?
What We Look For
Is there a report showing open Tasks/Activities per salesperson?
How to See This
N/A
Findings
Suggested Funnel
Is there a report showing Leaking Funnel Report?
What We Look For
Is there a report showing Leaking Funnel Report?
How to See This
N/A
Findings
Suggested Velocity
Is there a report showing Sales Velocity? (Bonus for by Rep)
What We Look For
Is there a report showing Sales Velocity? (Bonus for by Rep)
How to See This
N/A
Findings
Suggested Velocity
Is there a report showing velocity of each stage?
What We Look For
Is there a report showing velocity of each stage?
How to See This
N/A
Findings
Suggested Attainment
Is there a report showing Quota Attainment?
What We Look For
Is there a report showing Quota Attainment?
How to See This
N/A
Findings
Suggested Handoffs
Is there a report showing Marketing --> Sales Handoffs?
What We Look For
Is there a report showing Marketing --> Sales Handoffs?
How to See This
N/A
Findings
Suggested Funnel
Is there a report showing stuck leads?
What We Look For
Is there a report showing stuck leads?
How to See This
N/A
Findings
Suggested Attribution
Is there a report showing leads by source or marketing channel?
What We Look For
Is there a report showing leads by source or marketing channel?
How to See This
N/A
Findings
Suggested Attribution
Is there a report showing marketing revenue contribution?
What We Look For
Is there a report showing marketing revenue contribution?
How to See This
N/A
Findings
Suggested Status
Is there a report showing leads by status?
What We Look For
Is there a report showing leads by status?
How to See This
N/A
Findings
Suggested Status
Is there a report showing opps by stage?
What We Look For
Is there a report showing opps by stage?
How to See This
N/A
Findings
Suggested Status
Is there a report showing leads by status by rep?
What We Look For
Is there a report showing leads by status by rep?
How to See This
N/A
Findings
Suggested Status
Is there a report showing opps by stage by rep?
What We Look For
Is there a report showing opps by stage by rep?
How to See This
N/A
Findings
Suggested Leaderboard
Is there a Sales Rep Leaderboard?
What We Look For
Is there a Sales Rep Leaderboard?
How to See This
N/A
Findings
Suggested Loss Analysis
Is there a report showing Disqualification Reasons or Closed Lost Reasons?
What We Look For
Is there a report showing Disqualification Reasons or Closed Lost Reasons?
How to See This
N/A
Findings
Suggested Pipeline
Is there a report showing New Leads this month?
What We Look For
Is there a report showing New Leads this month?
How to See This
N/A
Findings
Suggested Pipeline
Is there a report showing Closed Business this month/quarter/year?
What We Look For
Is there a report showing Closed Business this month/quarter/year?
How to See This
N/A
Findings
Suggested Pipeline
Is there a report showing $$ in pipeline by stage?
What We Look For
Is there a report showing $$ in pipeline by stage?
How to See This
N/A
Findings
Suggested Forecasting
Is there a report showing forecasts / weighted pipeline? (Bonus for by rep)
What We Look For
Is there a report showing forecasts / weighted pipeline? (Bonus for by rep)
How to See This
N/A
Findings
Suggested Aging
Is there a lead aging report?
What We Look For
Is there a lead aging report?
How to See This
N/A
Findings
Suggested Aging
Is there an opportunity aging report?
What We Look For
Is there an opportunity aging report?
How to See This
N/A
Findings
Suggested Activity
Is there a report showing leads or opps without activity in over 96 hours?
What We Look For
Is there a report showing leads or opps without activity in over 96 hours?
How to See This
N/A
Findings
Suggested Activity
Is there a report showing sales rep activity by day?
What We Look For
Is there a report showing sales rep activity by day?
How to See This
N/A
Findings
Suggested Activity
Is there a report showing sales rep activity by activity type?
What We Look For
Is there a report showing sales rep activity by activity type?
How to See This
N/A
Findings
Suggested Activity
Is there a report showing sales pipeline activity by rep?
What We Look For
Is there a report showing sales pipeline activity by rep?
How to See This
N/A
Findings
Suggested Retention
Is there a report showing renewals?
What We Look For
Is there a report showing renewals?
How to See This
N/A
Findings
Suggested Retention
Is there a report showing upsells?
What We Look For
Is there a report showing upsells?
How to See This
N/A
Findings
Suggested Loss Analysis
Is there a report showing Closed Lost Opps by Closed Lost Reason?
What We Look For
Is there a report showing Closed Lost Opps by Closed Lost Reason?
How to See This
N/A
Findings
Suggested Loss Analysis
Is there a report showing DQ'ed Leads by DQ reasons?
What We Look For
Is there a report showing DQ'ed Leads by DQ reasons?
How to See This
N/A
Findings
Suggested Management
Is there a Dashboard managers can use for 1:1s with their Sales Reps?
What We Look For
Is there a Dashboard managers can use for 1:1s with their Sales Reps?
How to See This
N/A
Findings

Score Summary

165
Total Audit Items
0
Items Scored
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Average Score
0
Critical (Score 1)

Score Distribution

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