Your reps aren't underperforming. Your sales system is. We engineer the enablement infrastructure and comp architecture that align rep behavior with revenue outcomes.
Sales enablement and compensation design is the practice of engineering the systems, content, tools, and incentive structures that drive predictable sales execution. Rather than training reps harder, a systems-based approach aligns CRM workflows, content delivery, lead routing, and comp plans into one connected engine — so rep behavior naturally produces the revenue outcomes the business needs.
These aren't rep problems. They're system problems masquerading as people problems.
Your plan pays for closed-won revenue but ignores pipeline quality. Reps chase bad deals, discount aggressively at quarter-end, and sandbag opportunities to hit accelerators.
Marketing built 200 assets. Sales uses three of them — all outdated. No system maps the right content to the right deal stage. Reps wing it on every call.
New reps get a Google Drive link and a Zoom recording. Time to productivity is 6+ months. By then, half have already churned out of the role.
CRM stages are arbitrary labels, not behavioral gates. Reps advance deals without completing exit criteria. Forecasts become fiction built on optimism instead of data.
Managers coach from gut feel because there's no system connecting conversation intelligence, stage conversion data, and rep activity into actionable coaching signals.
Finance sets quota from a revenue target. Sales doesn't have the pipeline coverage, capacity models, or historical conversion data to know if the number is achievable.
We don't deliver slide decks and leave. We build the infrastructure, wire it into your CRM, and operate it alongside your team.
OTE structures, accelerator tiers, quota-to-pipeline ratios, SPIFs, and attainment dashboards — all wired into your CRM, not a spreadsheet.
Behavioral exit criteria for every stage. Automated progression triggers. Stage conversion analytics that make forecasting data-driven instead of vibes-driven.
Map every asset to a pipeline stage and buyer persona. Serve content inside the CRM at the moment reps need it — not buried in a Drive folder they'll never open.
Structured sequences with milestones, certifications, and automated check-ins. Reduce time-to-productivity from 6 months to 90 days.
Connect conversation intelligence data to pipeline analytics. Give managers real signals — not gut feel — to coach effectively at scale.
Real numbers from real engagements. Not projections — outcomes.
100+ B2B engagements · $1B+ client revenue influenced · Founded 2016
Same team designs it, builds it, operates it. No handoffs. No gaps.
Audit your current comp plan, CRM pipeline stages, enablement assets, and onboarding flow. Map where the system breaks and revenue leaks.
Weeks 1–2Design the comp structure, stage definitions, content mapping, and coaching framework. Everything wired to your CRM and data model.
Weeks 3–4Implement comp calculations, pipeline automation, content delivery systems, and onboarding sequences inside your stack. Test with real data.
Weeks 5–8Monitor attainment, stage conversion, and rep performance. Iterate the system based on real pipeline data — not assumptions.
OngoingSales enablement consulting is the practice of designing systems, content, processes, and tools that help sales teams close more deals faster. Unlike training-only approaches, systems-based enablement connects CRM data, content delivery, comp plans, and pipeline stages into one coordinated engine that drives predictable rep performance.
Compensation plans directly shape rep behavior. When comp plans reward closed-won revenue but ignore pipeline quality, reps chase bad deals and sandbagging increases. Well-designed comp plans align incentives with pipeline velocity, deal quality, and stage progression — creating natural momentum through the funnel instead of friction.
Redesign your comp plan when you see symptoms like declining win rates despite stable lead volume, reps gaming the system with end-of-quarter discounting, high performer attrition, forecast inaccuracy above 20%, or pipeline stages that consistently stall. These signals indicate your comp structure is misaligned with how your revenue system actually works.
Sales training teaches skills. Sales enablement engineers the system those skills operate inside. Training without enablement is like teaching someone to drive without building roads. Enablement covers content delivery, CRM workflow automation, lead routing, competitive intelligence systems, onboarding sequences, and comp plans — the infrastructure that makes training stick.
With a systems-based approach, quick wins surface in 2–4 weeks — faster lead routing, cleaner CRM stages, and content accessible at the right pipeline moment. Structural improvements like comp plan redesign and full enablement stack deployment show measurable pipeline impact within 60–90 days. JayOh designs for 90-day impact with sprint-based execution.
A modern enablement stack connects CRM (Salesforce or HubSpot), conversation intelligence (Gong), sales engagement (Outreach or Salesloft), content management, CPQ for quoting, and BI dashboards for coaching. The tools matter less than the architecture connecting them — data must flow between systems so reps get the right content, at the right stage, with the right incentive.
Most comp consultants build plans in spreadsheets disconnected from CRM data. JayOh designs comp architectures wired directly into your revenue system — comp triggers tied to CRM stages, automated payout calculations, real-time attainment dashboards, and quota models built on actual pipeline data instead of guesswork. The comp plan becomes part of the operating system, not a standalone document.
Your pipeline isn't broken because your reps aren't trying hard enough. It's broken because the system they operate inside was never designed to produce predictable outcomes. Let's fix that.
We engineer growth systems. JayOh builds the RevOps architecture, GTM execution and data infrastructure that turn messy revenue operations into predictable pipeline for B2B SaaS and PE-backed teams.
