Click through how JayOh finds the attributes that actually predict your wins and has the HubSpot Data Agent research them as smart properties on target accounts, then rebuilds fit scoring around them.
Click the numbered orange boxes in the guide to jump to each part of the screen. Illustrative mockup with fictional data.
Your-ICP Fit Fields uses HubSpot Data Agent smart properties to research the three to five attributes that predict fit for your business, scoped to target accounts, and feeds them into scoring, routing and prospecting.
Standard enrichment stops at headcount and revenue. The attributes your best customers actually share, like number of locations, sales team size, tech stack or ownership, aren't in any database, so scores and routing miss them.
Fit attribute definitions from closed-won analysis, smart properties, a rebuilt scoring model and tier lists for routing and outbound.
Properties the Data Agent fills by researching each record, for example counting a company's locations or checking its ownership, instead of relying on a fixed enrichment database.
Compare closed-won and closed-lost deals and look for traits with a big difference in win rate. Three to five is usually enough.
About 10 HubSpot Credits per record per property, charged even when nothing is found, so scope it to target accounts and refresh only new ones.
Fit scoring, lead and account routing, and prospecting plays that should only target tier A accounts.
We run the closed-won analysis, set up the smart properties on your target accounts and rebuild the score in two weeks.
We engineer growth systems. JayOh builds the RevOps architecture, GTM execution and data infrastructure that turn messy revenue operations into predictable pipeline for B2B SaaS and PE-backed teams.
