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Interactive walkthrough · Play S-08

Watch the Mutual Action Plan engine run inside HubSpot

Click through how HubSpot deal plans and buying groups keep complex deals on a plan the buyer can see: templates by segment, buying-group gaps, a shared plan kept current from activity, and manager risk views.

6 steps~3 minutesUse ← → keys

Click the numbered orange boxes in the guide to jump to each part of the screen. Illustrative mockup with fictional data.

How the Mutual Action Plan Engine play works

Mutual Action Plan Engine uses HubSpot deal plans and buying groups to put complex deals on a shared plan with milestones, owners and dates, map the buying group and flag single-threaded deals.

The problem

Multi-stakeholder deals slip on procurement, security, legal or board approvals nobody planned for, and many are single-threaded through one contact who can't see the buyer's whole process.

How the play runs

  1. Build deal plan templates by segment, including approval-heavy paths
  2. Map the buying group and flag missing roles and single-threading
  3. Share the plan with the buyer and keep it current from calls and emails
  4. Give managers a view of milestones at risk

What JayOh builds

Deal plan templates, buying-group roles, single-thread alerts, buyer-shared plans and manager views.

What we measure

  • Slip rate on committed deals
  • Single-threaded deal percentage
  • Cycle time
  • Milestones at risk

Guardrail

Templates must reflect how your buyers actually purchase, not your sales stages.
HubSpot featuresDeal plans + Buying groups
TeamSales
Timeline30-day pilot
Best forMulti-stakeholder deals

Mutual Action Plan Engine FAQ

What is a mutual action plan?

A shared plan between buyer and seller listing every step to a signed deal, with owners on both sides and dates, including security, procurement, legal and approval steps.

How does HubSpot help with buying groups?

Buying groups map contacts to roles on a deal, so missing roles like the economic buyer or security reviewer are visible, and single-threaded deals can be flagged.

Why do committed deals slip?

Usually because of approval steps nobody planned for, like a security review or board sign-off, or because the seller only talks to one person.

Do buyers actually use shared plans?

They do when the plan includes their own steps and owners. It helps the champion manage the deal internally, too.

Related plays

Want committed deals that actually close on time?

We build plan templates from how your buyers purchase and run them on your committed pipeline for 30 days.