Since 2016, we've architected, built and run the revenue infrastructure for 100+ B2B SaaS and PE-backed companies — CRM, routing, pipeline, attribution and reporting — so the demand you already pay for turns into revenue you can forecast.
Illustrative
pipeline generated in 6 months
ROI on paid programs
ARR through funnel + onboarding
B2B SaaS & PE engagements
No routing logic, no SLA, no speed-to-lead tracking. Your best leads die in a queue.
Deals go dark in Stage 2. Nobody trusts the CRM because the data is wrong. Forecasts are fiction.
Attribution is broken. Marketing can't prove ROI. Every board meeting turns into a data argument.
No shared data, no common definitions, no single source of truth. The org fights instead of fixing.
HubSpot talks to Salesforce. Salesforce talks to Outreach. Nothing talks to revenue. Integrations without architecture.
Some quarters hit, some don't, and nobody can explain why. When the system is invisible, outcomes are too.
Hiring more reps or buying another tool won't fix any of these. Engineering the system will.
Most firms bolt RevOps onto a marketing agency or a software resale. We've been a GTM systems engineering firm since day one — and we've documented everything we've learned.
A proprietary playbook library — routing, scoring, attribution, migrations, forecasting. You get proven builds, not experiments on your budget. Browse the Playbook Database →
Founded in 2016 as a growth engineering firm. Every engagement since has been revenue systems.
HubSpot Platinum Partner, Salesforce, and an Anthropic partner for AI in GTM — we build where your revenue actually lives.
Weak / Acceptable / Strong bands drawn from 100+ engagements — so we can tell you exactly where you stand and what "good" is.
We don't sell five services. We run one system across your whole GTM stack. The question isn't "which service do I need?" — it's "where is the system breaking?"
Every channel — paid, organic, outbound, ABM, events — into one pipeline.
Enriched, scored and owned by the right rep in under 5 minutes.
Enforced stages and clean data, so the forecast holds.
Onboarding triggers upsell. Churn signals fire early.
Spend connected to pipeline connected to revenue, live.
We start where your revenue leaks most, then build outward. Every system is documented, owned and measured — not a one-off fix.
Every lead enriched, scored and in the right rep's hands in minutes.
Stages with exit criteria, enforced in the CRM, so the forecast is math — not opinion.
Spend connected to pipeline connected to closed-won, on dashboards every exec trusts.
One clean data model in HubSpot or Salesforce, built to scale with the company.
Onboarding, adoption and renewal signals wired into the same system as new business.
Agents and workflows that remove manual work from reps, marketers and ops.
Move the sliders to match your funnel. The math is the same one we run in the audit — using leads you're already paying for.
Open the full Cost of Waiting Calculator →
Assumes each SQL becomes an opportunity at your ACV and closes at your current rate. 25% MQL → SQL is the "Strong" band below.
A benchmark without bands is a statistic. With bands, it's a diagnosis. These are the bands we score every revenue system against.
In the Weak column on two or more? That's where we start. See the full Benchmarks Database.
Score my systemNo 80-slide strategy deck. We find the break, fix it in weekly sprints, and keep the system running as you scale.
We score your revenue system against the benchmarks above, find where it breaks, put a dollar figure on each gap and rank what to fix first.
Starts with a free 30-minute call · About the audit
Your Growth Pod ships the fixes in weekly sprints — CRM, routing, pipeline, attribution, reporting — on a shared board you can see every day.
First wins in weeks, not quarters
We run the system with you: monitor the numbers, fix what drifts, and add the next layer of automation as your GTM motion grows.
Your team owns a system that compounds
Your Growth Pod. A senior lead who owns the outcome, plus the developers who build it. One team, one board, no handoffs between strategy and execution. How the pod works →
B2B SaaS and PE-backed companies, typically $5M–$50M ARR, running HubSpot, Salesforce or both.
Predictable revenue, not forecast fiction. Real pipeline data and speed-to-lead that actually works.
→ Forecast you can commit toCampaigns connected to pipeline connected to closed-won — so you never argue ROI in a spreadsheet again.
→ Budget you can defendCAC, payback, LTV and unit economics flowing from one connected system. No reconciling three tools for one number.
→ One version of the truthOne GTM system architecture, deployed across your portfolio and tuned per company. Your hold period is finite — we compress the build.
→ Faster value creationWe're platform-agnostic: we architect the system first, then wire every tool into it. Torn between CRMs? HubSpot vs. Salesforce.
GTM engineering is building the systems your go-to-market runs on — CRM data models, lead routing, pipeline stages, attribution, reporting and automation — with the same rigor engineers apply to product. The goal is a revenue engine that's measurable, repeatable and doesn't depend on heroics.
A single RevOps hire is usually stuck on tickets. A typical agency hands you a strategy deck. We bring a senior lead plus developers who own the outcome and ship in weekly sprints — strategy and execution in one team.
No. We plug in alongside them. Most teams use us to build the architecture and clear the backlog, then we run it with them — or hand it off fully documented. Building one from scratch? Read how to build a RevOps function.
All of it. HubSpot and Salesforce are the core — including migrations between them and from Pardot — and we build across the rest of the GTM stack: marketing automation, enrichment (Clay, ZoomInfo, Apollo), sales engagement (Outreach, Salesloft, lemlist, Gong), routing, CPQ and billing (DealHub, Chargebee, Stripe), BI and warehouses, and AI and workflow automation. We design the system first, then wire every tool into it.
The audit gives you a ranked fix list right away. Most teams see the first fixes — like routing and speed-to-lead — live within the first few sprints.
Yes. We deploy one GTM system architecture across portfolio companies, tailored to each, so operating partners get consistent reporting and faster value creation during the hold.
Weak / Acceptable / Strong bands for the GTM metrics that matter.
Read100+ documented GTM plays — routing, attribution, migrations and more.
ReadPut a dollar figure on every quarter your system stays broken.
ReadScore your revenue system and get a ranked fix list.
ReadThe system failures behind forecast misses — and how to fix them.
ReadStructure, roles and the first 90 days of a RevOps team.
ReadBook a free 30-minute system audit. We'll show you where your system is breaking and what it's costing you.
Usually a question back within one business day, not a pitch.
We engineer growth systems. JayOh builds the RevOps architecture, GTM execution and data infrastructure that turn messy revenue operations into predictable pipeline for B2B SaaS and PE-backed teams.
